Innovate through customer intimacy and engagement – Jan Bosch

Jan Bosch is talking sense.

– Don’t ask your customers what they want!
– You have to know your customer better than they know themselves.
– You have to learn from your mistakes twice as fast as your competitors.
– You have to adapt to new circumstances twice as fast as your competitors.
– Try your product/service on your customer and develop it from there.
– Collect as much data as possible about your customers’ opinions and make  your decisions based upon facts.
– The only thing that matters is how fast you can change plan A to plan B
– Identify the key question that will help you refine your product/service – ask your customers for feedback and develop!

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